Cutting Through Rainbow-Washing: Purposeful Pride Items

In a world where rainbow flags and pride-themed products flood the market every June, it can be challenging to find items that truly honor and celebrate the LGBTQ+ community's history and identity. Enter TigerEye Pride, a printing business with a rich history in political campaign materials that has transitioned into creating purposeful pride items that cut through rainbow-washing.

Led by Arienne Childrey, a trailblazing figure as Ohio's first out transgender woman to serve on a city council, and backed by the business acumen of Tony Baltes from TigerEye Designs, TigerEye Pride is on a mission to offer high-quality products that go beyond surface-level representation. Their collection includes buttons, pins, posters, and shirts that not only showcase vibrant rainbow colors but also delve deeper into the roots and struggles of the LGBTQ+ community. At the core of TigerEye Pride's values is the belief that pride is not merely a seasonal trend but a continuous movement towards equality and acceptance. By focusing on offering items that are both visually striking and rich in meaning, the company ensures that each purchase serves as a statement of solidarity and support. With a target audience that encompasses the LGBTQ+ community and their allies, TigerEye Pride has chosen to primarily conduct sales online through their website. This decision allows them to reach a wider audience and provide valuable resources and information alongside their products. Moreover, the incorporation of a blog, photo gallery, and event calendar on the website ensures that visitors can engage with the brand beyond just making a purchase. As the pride movement continues to evolve, it is crucial to support businesses like TigerEye Pride that prioritize authenticity and purpose in their offerings. By choosing their products, customers not only acquire beautifully crafted items but also contribute to a more meaningful representation of LGBTQ+ pride. In a market saturated with superficial rainbow-themed merchandise, TigerEye Pride stands out as a beacon of intention and integrity. Their commitment to crafting purposeful pride items is not just a business strategy but a reflection of their dedication to amplifying the voices and stories of the LGBTQ+ community.